Sonoran Heat Sauce Company

Sonoran Heat Sauce Co.

Brand and Logo Fulfillment

Sonoran Heat Sauce Company

Best Said in a poem about Arizona: Arizona is peerless, her breezes are soft, And mostly her sky is surprisingly fair, For "the sweet little cherub" on duty aloft, Controlling the tricks of the ambient air, Is vigilant always--good-natured enough In doing his meteorological stunts; Yet sometimes we think, when the weather is rough, That he tries to dispense all his product at once. Far down the broad continent's vertebral line Old Boreas batters the earth with his flail-- The heavy snows fall in the forests of pine, And the zephyrs give way to the bellowing gale. But here, in the Salt River valley below, The air is as warm as the breath of a child, Not even the tiniest flakelets of snow Suggesting the winter, uncanny and wild.... Andrew Downing

Client:
Sonoran Heat Sauce Co.
Role:
Agency of Record
Tools Used:
Photoshop, Adobe Illustrator, Artboard Studio
Year:
2018
Role:
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Tools Used:
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Service Rendered:
Branding, Packaging Design

The Sonoran Heat Sauce (note, Heat Sauce) Company came to Pixel with a need for a new look including a new logo, new labels and in the future a new website. Set for the orangic stores such as Whole Foods, and Sprouts we made sure that this vigorous company can set the tone for organic, spicy goodness. We loved this team located in Arizona and made sure to bring the Arizona landscape into the design. We think it was sucessful and they saw exponential growth from the redesign.

The Sonoran Heat Sauce Company has a unique founder, Kendra Depinto whom, after studying heat and acid within food, found a mixture that was bold and beautiful. The idea that this could be gluten free, vegan and ultimate, "good" for you made her audience dying for more. Braved with the task of putting this sauce in a bottle with a beautiful package, Pixel was excited to help. We started with illustrations and mood boards to find this Arizona based client a print that sticks out.